A novel virtual calling card
system and method aid in the formation of online relationships, serving as an introduction tool and as a
contact mechanism. The calling card is an exchangeable entity that is automatically updated, ensuring that the recipient or viewer sees the most current version of the card. The card may display an
aspect ratio that is the same as that of a traditional
business card, and has a front side and a reverse side. Furthermore, the card provides a number of avenues for the card owner to express themselves, including an array of affiliation symbols, a most recent
mood symbol, and a text field. The reverse side of the card can display a representation of the owner's
social network, so that the recipients of the card may identify common friends and associates. Thus, the
server-based card exchange appears to users as an exchange in the physical world.