The utility model discloses a sales showcase convenient for taking and placing articles, which comprises a support frame and a high-white glass plate, and the high-white glass plate is arranged at the upper end of the support frame; the opening and closing door is installed at the right end of the high-white glass plate, a rotary knob is installed at the front end of the opening and closing door, a clamping block is installed in the rotary knob, a positioning plate is installed in the high-white glass plate, a limiting cylinder is installed on the outer surface of the positioning plate, and a connecting spring is arranged in the limiting cylinder; a connecting rod is connected to the lower side of the right end of the connecting spring, an arc-shaped plate is connected to the upper side of the right end of the connecting rod, a U-shaped rod is arranged at the right end of the arc-shaped plate, and a display bin is arranged in the U-shaped rod. According to the sales showcase facilitating article taking and placing, multi-layer display is facilitated, the display space is expanded, the convenience and stability of article replacement and taking are high, lamplight illumination is uniform and free of projection, products can be displayed to the maximum extent, and the display integrity can be kept conveniently.