The invention relates to a method for operating a sales facility (1) in a food retail establishment, wherein the sales facility (1) has a display (2) for holding goods (3, 4, 5) to be sold, wherein the goods (3, 4, 5) to be sold are arranged separately according to the type of goods (3, 4, 5) in defined areas (6, 7, 8) and wherein information signs (9, 10, 11) are arranged in the defined areas. In order to make the respective prices of goods of a certain type visible when goods of a specific type are rearranged in the display without further action by staff, the invention provides that the information signs (9, 10, 11) are designed as
electronic information signs, wherein a predetermined information content is displayed on the information signs (9, 10, 11) by means of a
control unit (12), wherein the method comprises the steps: a) Detecting the goods (3, 4, 8) stored in the defined areas (6, 7, 8)5) by means of a camera (13); b) evaluating the captured
camera image in the
control unit (12), whereby recognition
software identifies the type of goods (3, 4, 5) in the respective defined areas (6, 7, 8); c) assigning information content, in particular a price, to the captured type of goods (3, 4, 5) by means of data stored in the
control unit (12); d) displaying the information content on the information sign (9, 10, 11), which is assigned to the defined area (6, 7, 8).