A method and apparatus is provided for implementing quantization in encoding/decoding. Firstly, the quantization on the picture transformed coefficient matrix is performed using a quantization parameter model, that is, the coefficient matrix is modeled as a parameter model represented by only several parameters, in which the parameter model includes two sorts of parameters, frequency band distribution parameters and frequency band weighting parameters. Thus, a quantization matrix conforming to the human vision system can be obtained by controlling the model parameters and the subjective quality of the encoded picture can be easily controlled. Secondly, the method does not need to store or transfer the quantization matrix in the bitstream which help to improve the encoding efficiency. Finally, the quantization on picture transformed coefficients using the method is well adapted to the content information of the picture to be encoded. Therefore, the present invention can improve the subjective quality of the encoded picture.