The invention discloses an intelligent lifting and lowering speed bump device based on a non-Newtonian fluid. Through a vehicle identification and speed measurement sensor, a lifting and lowering control processor, a transverse separation soft film, a non-Newtonian fluid, a wear-proof speed bump stripe soft film, a rigid road surface layer with holes, an air pump actuation system and the like, the'yes or no'' mode switching of the speed bump is realized through automatic control. Intelligent classified management is realized in a working road section, the 'yes' mode is started for vehicles which pass in a violation overspeed way, all reminding and speed limiting functions of a traditional speed bump are provided, and impact damage to and accident inducements for vehicles by speed bumps can be effectively reduced through liquid-solid two-phase transformation characteristics of 'being hard when meeting hard objects and being soft when meeting soft objects' of the non-Newtonian fluid; and for motor vehicles or non-motor vehicles which conform to a speed limiting requirement, a 'no' mode is started, a road environment as a flat ground is provided, and therefore, the problem, which isdenounced by people for a long time, that vehicles which obey the traffic rules are punished can be solved. The device is used for the technical field of intelligent traffic safety facilities.