Systems, methods and computer program products for the secure, efficient, and accurate purchasing of products and services electronically without the User entering any alpha numeric data (e.g., login, password, shipping address, credit card and bank account information). In response to an advertisement sent to a User's electronic communications account (e.g. email account), a purchase is made by clicking on a hyperlink within the electronic message, wherein they are redirected to a webpage confirming the purchase. Within the webpage, non-verified Users must subsequently select the form of electronic communications to receive from the Offer Provider in order to confirm the purchase again or to cancel the order. Forms of electronic communications comprise email, SMS/text, or phone call with their verbal response. In all scenarios, the User must have previously provided the merchant, or Offer Provider, with their electronic communications address, billing information, and possibly shipping information, such as through a previous purchase.