Aspects of the inventive subject matter relate in general to systems, methods, and apparatus for data cognition that incorporates autonomous security protection and embedded intelligence. More particularly, the inventive subject matter relates to systems, methods, and apparatus utilizing cognitive data, cognitive encryption key(s), and cognitive data structures or protocols that can perform analyses and assessments, self-manage and/or self-organize, secure its environment, evaluate behavior, detect security problems, adapt, work in conjunction with network communication and protocols, alert the data creator of an urgent situation (Situation Awareness), and provide traceability, electronic forensics, and possess self-knowledge so it can be discovered, searched, and support data management, dynamic endpoint security, and be influenced by user behavior.