The invention discloses an interactive advertising system. The interactive advertising system comprises a panel, an infrared touch module, a PC, a projector and a moving box, wherein the panel comprises a substrate and projection film, the projection film is attached to the back face of the substrate, the substrate is made from tempered glass or organic glass, the substrate is embedded into a building wall window, or the substrate is a movable substrate, the infrared touch module comprises a main board and two infrared cameras connected to the main board, the two infrared cameras are arrangedon the upper left and upper right of the substrate, reflection strips are pasted on a frame of the panel or the inner side of the building wall window, the infrared cameras are aligned with the reflection strips, the PC and the projector are placed in the moving box, the moving box is located on the back of the substrate, the projector projects to the projection film, an HDMI data cable of the projector is connected with the PC, and the PC is connected with the main board of the infrared touch module. The interactive advertising system has the advantages that the cost is lower, the installation is simple, the environmental disturbance is small, and the interactive advertising system has a rainproof function.