The present invention discloses an intelligent advertising delivery optimization method and
system, which relates to the field of advertising delivery technology. The present invention dynamically adjusts the advertising delivery strategy through comprehensive analysis of user behavior data,
device type and network status, significantly improves the accuracy and
personalization of advertisements, and combines historical interest and potential interest tags to ensure that the advertising content is highly matched with
user needs, which can not only meet current interests but also guide potential needs. Through pre-selected models and optimization
processing, advertising delivery achieves diversified and personalized display, greatly improving the user's click-through rate and interactivity; in addition, the resolution,
bit rate and
layout of the advertisement are automatically adjusted according to the
device type and network status to ensure that the advertisement can be quickly loaded and displayed in the best state, reduce freezes and loading delays, and improve the user's viewing experience; through this series of intelligent optimizations, the advertisement can instantly adapt to the user's current usage environment to achieve smooth and efficient advertising display.