The invention provides a holographic portrait system construction method based on a hybrid storage mode. The method comprises the steps: forming a user attribute dimension label, a user behavior dimension label, a user consumption dimension label and a risk control dimension label according to research and analysis, and standardizing a label naming mode in a unified manner; through the table structure design of the daily incremental data and the daily total data, the structured data, the semi-structured data and the unstructured data form a logically unified data storage architecture, and tagdata is stored; completing the development of statistical class labels, rule class labels, mining class labels and streaming calculation labels, designing a label weight algorithm, and setting the initial weight of the labels; label view query, label editing management, user-defined configuration query, multi-dimensional perspective analysis and target crowd delineation functions are realized; personalized display of holographic portrait information is realized by adopting a visualization technology. The method can effectively realize efficient holographic portrait retrieval and accurate and comprehensive portrait information.