The present invention relates to a method for protecting mobile TV service content, comprising the following steps: Step 1, mobile TV / mobile multimedia broadcast content provider using a control word generated by a conditional access system to encrypt mobile broadcast content; Step 2, sending the control word to The mobile phone TV service platform of the mobile communication operator; Step 3, the control entity in the mobile TV service platform encrypts the control word; Step 4, decrypts the encrypted control word and the terminal after the encrypted The parameters needed by the control word are sent to the mobile phone TV / mobile multimedia broadcasting content provider; step 5, the mobile phone TV / mobile multimedia broadcasting content provider encrypts the mobile phone TV / mobile multimedia broadcasting content provider through the content provider network The broadcast content, the encrypted control word and the parameters are sent to the terminal; step 6, the terminal decrypts the mobile broadcast content encrypted by the control word. By adopting the method of the present invention, the least changes to the system are made, and it is also beneficial for mobile communication operators to develop broadcast and multicast services after establishing a BCMCS network in the future.