The invention relates to a
business data processing method and device,
computer equipment, a computer readable storage medium and a
computer program product. The method comprises the following steps: acquiring multi-
modal data input by a user, and converting the multi-
modal data into high-dimensional features; based on the high-dimensional features, maintaining a
session state through a session manager, and generating a recommendation task; based on the recommendation task, performing recall
processing on the candidate content of the product to obtain a recommendation result; fusing the environment-related characteristics of the recommendation results and then scoring to obtain a
score of each recommendation result; taking a recommendation result corresponding to the highest
score as a final recommendation result of the digital person; and outputting a final recommendation result to the user in at least one mode of voice, expression and action based on the
digital human, and outputting an interpretable text of the final recommendation result. By adopting the method, the accuracy of digital person recommendation can be improved.