Embodiments herein provide for an interactive event-scheduling platform (ESP), wherein locating activities via location data, notifying and alerting of them via real-time feeds and encouraging interaction through a full-service social media suite (SMS), enhanced with live streaming and “always-on” connectivity, could provide a fresh experience for users and hosts. A real-time data procuring system and method may solve problems with stale or incomplete activity data within a geographic area, bridge gaps between users and hosts by shortening time periods—from activity announcement, to discovery, to launch, to action—create buzz, maximize venue attendance, boost sales and ensure promotional success. Software crawlers may mine public Web sites for thorough activity data coverage. Stored activities, profiles and collected user interaction data may produce behavioral reports to increase ROMI. Security packages, installations and access controls may incite users to safely register themselves in the SMS to engage, interact and transact.