The invention relates to an intelligent canvas construction
system and method for an insurance marketing
scenario, the
system comprises a hierarchical component
gene pool, an AI auxiliary dynamic
layout engine and a behavior triggering type interaction
rule engine, the method comprises the following steps: combining and packaging insurance basic elements into a
gene module, and defining corresponding component
DNA (
Deoxyribose Nucleic Acid), performing parameterization adjustment on the
gene module to generate a corresponding component variant; configuring a
layout rule
library and establishing an interaction rule resource
library; canvas elements are built by using a
gene module, characteristics of the canvas elements are scanned in real time, and a scenarized
layout scheme is generated based on a layout rule base and a marketing target selected by a user; and collecting user behavior data on the canvas, determining an interaction action through judgment of the
conditional logic tree in combination with the interaction rule resource
library, and updating the state of the canvas. Compared with the prior art, the method has the advantages that the problems of poor component reuse, inflexible layout and deep rule
coupling of a traditional marketing scheme can be solved, and agile construction and accurate conversion of activities are realized.