The invention belongs to the technical field of culture propaganda and display, and particularly relates to an immersive culture propaganda
system based on an AR technology. Comprising a characteristic culture resource
library module, a user portrait analysis module, a culture deep
hierarchical analysis module, an immersive narrative engine module, an autonomous exploration interaction module, a dynamic
content generation module, a multi-sensory experience enhancement module and a feedback optimization module. Each module takes a characteristic culture resource
library as a content basis, takes a user portrait analysis module as a demand guide, realizes
content adaptation through a culture deep layering analysis module, and creates an interesting and autonomous experience form by means of an immersive narrative engine, autonomous exploration interaction and multi-sensory experience enhancement module. The content freshness feeling is kept by means of the dynamic
content generation module, finally, full-link closed-loop iteration is formed through the feedback optimization module, content supply, demand matching and experience presentation are changed into
continuous optimization, and the problems that propaganda culture contents are similar and poor in interestingness are systematically solved.