The application discloses a user interest matching network marketing
system fused with a
knowledge graph, and relates to the technical field of computers. The
system is used to solve the marketing decision deviation problem caused by the lack of dynamic context
perception and
causal reasoning capability in existing user interest modeling. First, a dynamic
knowledge graph is constructed through distributed
event stream processing, and the real-time context of users is structured as a
graph sequence with timestamps. Second, a
time series convolution graph network is used to extract user interest evolution features, and the influence weight of the context node is quantified through a multi-head attention mechanism. Then, a
causal inference model is constructed to eliminate
exposure and location bias, and an counterfactual learning framework is used to extract user essential interest representation. Finally, the
knowledge graph structure is dynamically optimized based on a gradient propagation
algorithm, forming a closed-loop learning
system from decision-making to
perception. The application realizes deep understanding and accurate matching of user interest, and improves the accuracy and
interpretability of the marketing system.