A sleeve
assembly (200, 300) for a digital media disk (90) or similar flat product is disclosed. The sleeve
assembly includes a sleeve member (210, 370 / 380) having a plurality of hingedly connected panels (216, 226, 236, 316, 336), wherein one or more of the panels includes apertures (212, 312). Two of the panels include retaining members (221, 231, 321, 331). In some embodiments, a semirigid disk holder (141) is attached to a panel, for retaining the disk. A removable
placard (260), having identifying indicia (262, 264) that is at least partially visible through the apertures, and is removably retained by the retaining members. In some embodiments, an aperture (214) is included on the hinge spine, such that a portion of the
placard can be seen from the end of a folded sleeve
assembly. The sleeve member may be generic, while the
placard includes specific indicia related to the received disk.