The invention discloses an advertisement generation
evaluation system and method based on industrial
big data, and belongs to the field of advertisement evaluation.The method comprises the steps that an advertisement information understanding model is constructed, advertisement data are imported into the advertisement information understanding model to extract advertisement semantic and visual features to recognize advertisement core focuses, and a product feature analysis model is constructed;
product function parameters and selling point features are extracted through
product data, product keywords are recognized, an audience
cognition analysis model is constructed, audience understanding ability,
information processing ability and
attention focus features are extracted through user data, the
language understanding and
cognition level of target audiences is evaluated, and an advertisement product matching model is constructed; the matching condition of advertisement content, audiences and products is evaluated through an advertisement multi-mode
semantic vector, an audience
cognition vector, an advertisement focus vector and a product
feature vector, a matching effect evaluation model is constructed, the defects of advertisement expression complexity, focus coverage and product
adaptation degree are recognized, and the advertisement creation and delivery effect is improved.