A
system and method for improved
directory assistance searches involving feedback from previous calls made to telephone numbers in a vendor
database, in order to improve the quality of customer service and satisfaction by the vendors associated with the telephone numbers, and to find the vendors associated with the telephone numbers that have provided quality customer service in the past. The
system and method automatically rates a
telephone number according to a plurality of parameters. The rating produces a relevancy
score relating to the quality of customer service and satisfaction (QOCS) associated with calling the vendor
telephone number. Vendors associated with telephone numbers that
score high on the QOCS scale are given priority to incoming calls from consumers seeking
directory assistance in the vendors' field. Feedback between a calling party customer and a called party vendor is possible, in real time, before, prior to, or after the actual conversation between customer and vendor, and multiple vendors may be called and screened automatically by the
system in response to specific calling party needs. In one embodiment of the system, dirty numbers (numbers reassigned to a second party from a previous party) are screened. In another embodiment, vendors who consistently
score high on the QOCS scale may be targeted for solicitation. In yet another embodiment, a method is disclosed for assessing an advertising fee based on referrals received by vendors using the present invention. In another embodiment, a web interface version of the invention is disclosed.