The proposed
system and method embodiments allow placing advertisements and searching for items within a network (Internet, intranets, etc.), particularly encompass
server advertiser and
consumer programs associated with
database means, provide for multi-language, multi-currency, multi-items entry, multi-location, geographical-category and catalog-category resolution, multi-parameters setting, and other types of support. The method may include combinations of a normalized category suggestion,
user feedback category / listing suggestion, custom-made category creation, and regular
keyword search modes for placement and search phases. The
user feedback suggestion is provided by the
system memorizing previous user-approved linkages between entered keyterms and respective categories or listings, and then proposing them to current users entering similar keyterms. The normalized category suggestion is generated by the
system storing records preferably based on a normalized data hierarchy. The custom-made categories may be converted into relational, object-relational, or object-oriented
database records. Such
modes facilitate placement and search for users of different skills levels.