The present invention provides a browser based mass three-dimensional point cloud data release method. The method comprises the following steps that S1. a bounding box of original three-dimensional point cloud data is calculated, and block division is carried out on the original three-dimensional point cloud data according to the bounding box and a regular grid division theory, so as to divide a plurality of block point cloud bounding boxes; S2. an octree is established for each block point cloud bounding box, and a description file is configured for each octree; S3. regular grid division is carried out on a point cloud octree, and a quadtree structure is established for the octree contained in each regular grid; and S4. a browser sends in real time a query request to a server, the server returns in real time an octree query result to the browser, the browser carries out visibility determination on the octree query result, and the visible octree is loaded, so as to complete dynamic loading and scheduling of mass three-dimensional point cloud data. According to the method disclosed by the present invention, web based release and visualization of mass large point cloud files are realized, and the problem that point cloud data is difficult to release is solved.