An intelligent counter system with a near-field linear polarization antenna array comprises anti-metal electronic tags, a micro balance, an image collection unit, a real-time checking unit, a sale safety monitoring system and an asset management database system. Each gold/jewelry article is provided with one smart-RFID dismounting-preventive tag, and the system makes information interaction for states, including stocked, to-be-sell, sold and after-sale, of each article via radio signals of the linear polarization near-field antenna unit/array, and inquires and automatic counts information of different types of articles according to information of the smart-RFID tags. The system is composed of independent control modules, and the modules execute related operations automatically and can receive control instructions from a cloud end/web server; and the system can realize distributed control for gold/jewelry assets of different counters of shops, each module has a control capability, the system flexibility is improved, and daily checking time of operators is reduced.