The invention provides a differentiated vehicle navigation method, system and device, and the method comprises the steps: obtaining a vehicle label of a first vehicle according to the vehicle identityof the first vehicle, and obtaining a navigation starting point and a navigation ending point of the first vehicle; calculating the priority of the first vehicle in a preset detection period according to the vehicle label of the first vehicle, generating at least one navigation route of the first vehicle from the current position to the target position based on the priority of the first vehicle,and pushing the navigation route to a first terminal; wherein the vehicle label comprises license plate information, a purpose attribute, a passing priority and a priority period; wherein the navigation route comprises the passing time and the congestion level. Differentiated navigation of the vehicle is realized according to the vehicle label, and the navigation experience of a user is improved.And meanwhile, by acquiring the identified vehicle label, the functions of differentiated traffic control, emergency communication, value-added service and the like are realized according to the priority of the vehicle, and the service experience of the user is improved.