The invention discloses a scenic area navigation system which comprises a central processing unit and a setting module, a data module, a map module, a task module, a VR module, an AR module and an interaction module which are correspondingly connected with the central processing unit. The invention further discloses a navigation method adopted by the scenic area navigation system. The method comprises a VR module navigation method, an AR module navigation method and an interaction module navigation method. The VR module, the AR module and the interaction module are added on the basis of a traditional scenic area navigation system, a user is guided through the corresponding navigation method, VR interaction, AR interaction and other interactions are performed, a museum exhibition product isshown to tourists in various modes of 3D animation, 2D animation, videos, voices, images and the like, the museum is activated vividly and all-dimensionally, and the museum exhibition interestingnessand attraction are improved.