The invention relates to the technical field of
interface design, and particularly discloses a user intention-based interactive interface display method and device, equipment and a medium. According to the method, the to-be-operated control operated by the user in the next step is accurately predicted through scoring the operation intention of the user on each control in the current interactive interface, the associated information of the to-be-operated control is preloaded, the
delay is reduced, and the target interactive interface is flexibly generated according to the to-be-operated control and the corresponding associated information thereof, so that the user experience is improved. The situation that the immobilized interface
layout and the content sequence are completely consistent is avoided, invalid control display is reduced, and then the interaction efficiency is improved. The method is applied to insurance buying systems of automobile insurance, life insurance and the like, a personalized
interaction interface can be flexibly generated according to user behavior data, invalid display information is reduced, and the user buying efficiency is improved.