Provided is a method and system for requesting and granting a media transmission right of a PoC user. The method includes a PoC client transmitting an MBCP Request message to a PoC server, the PoC server receiving the MBCP Request message, determining whether a current state corresponds to a media transmission denial condition, and if it is determined that the current state corresponds to a media transmission denial condition, transmitting an MBCP Deny message containing at least one of time information of a media transmission timer and time information of a retry-after timer to the PoC client, and the PoC client receiving the MBCP Deny message, activating the media transmission timer and the retry-after timer using the respective time information, and re-transmitting the MBCP Request message to the PoC server if one of the media transmission timer and the retry-after timer, the retry-after timer having a longer time value, expires.