This application discloses a method, apparatus, device, storage medium, and program product for recommending virtual characters, relating to the field of internet technology. The method includes: displaying a character selection interface for a multiplayer
competitive game, showing multiple accounts participating in the game and multiple candidate virtual characters; responding to a character recommendation operation for a second account among the multiple accounts, determining a first recommended virtual character from the candidate virtual characters and sending character recommendation information to a second
client; and, if the second account selects the first recommended virtual character, displaying an instruction message indicating that the second account has selected the first recommended virtual character on the character selection interface. This application improves the efficiency of recommending virtual characters and selecting virtual characters by the recommender, saves the time the recommender spends providing character recommendation information, and reduces the learning cost for the recommendee in selecting virtual characters.