a) 30 to 50% by weight, based on the total weight of the composition, of an anionic surfactant selected from
sodium laureth
ether sulfate,
sodium parethysulfate, and mixtures thereof; b) 4 to 12 weight percent of a co-surfactant selected from
betaine,
cocamide monoethanolamide, and mixtures thereof, based on the total weight of the hydratable concentrated surfactant composition; c) 0.2 to 3 weight percent of
sodium benzoate, based on the weight of the total composition; d) an additional phase modifier selected from nonionic esters containing carbon chains having a
carbon chain length of C8 to C12; e) 0.2 to 3 weight percent of a
viscosity modifier, based on the weight of the total composition, which is an
inorganic electrolyte; f) 10 to 60 weight percent of water, based on the weight of the total composition; the surfactant is in a
lamellar phase; the hydratable concentrated surfactant composition has a pH of 3 to 6; and the hydratable concentrated surfactant composition has a
viscosity of 8,000 to 200,000 mPas- when measured at 30° C. on a Brookfield DV2T using a Spindle RV-05 at 20 rpm for 60 seconds on a Helipath stand. 1 (cps); the weight ratio of a) said anionic surfactant to b) said co-surfactant is from 3:1 to 10:1; and the weight ratio of
sodium benzoate (c) to total surfactant (a)+(b) is from 1:5 to 1:75, preferably from 1:10 to 1:65, and most preferably from 1:15 to 1:50.