The invention is an intra-vaginal pessary device constructed of bio-compatible, medical grade, non-latex silicone, to manage and diagnose mild to moderate stress incontinence in women by providing a user-friendly, non-surgical, occasional, non-invasive option for mid-urethral support. The invention is an approximately oval, non-absorbent device with an embedded pull-string for removal when not in use. The pessary is self-inserted into the vagina by a woman, using the same technique she would use if she were inserting a tampon. The pressure the pessary provides against the vaginal wall has the effect of closing the urethra and thereby preventing urine leakage.