The invention discloses a commodity target word oriented emotional tendency analysis method, which belongs to the field of the analysis processing of online shopping commodity reviews. The method comprises the following four steps that: 1: corpus preprocessing: carrying out word segmentation on a dataset, and converting a category label into a vector form according to a category number; 2: word vector training: training review data subjected to the word segmentation through a CBOW (Continuous Bag-of-Words Model) to obtain a word vector; 3: adopting a neural network structure, and using an LSTM(Long Short Term Memory) network model structure to enable the network to pay attention to whole-sentence contents; and 4: review sentence emotion classification: taking the output of the neural network as the input of a Softmax function to obtain a final result. By use of the method, semantic description in a semantic space is more accurate, the data is trained through the neural network so as to optimize the weight and the offset parameter in the neural network, parameters trained after continuous iteration make a loss value minimum, at the time, the trained parameters are used for traininga test set, and therefore, higher accuracy can be obtained.