There is provided an information processing apparatus, including an image acquisition unit which acquires an input image generated by imaging a real space using an image pickup apparatus, a display control unit which superimposes virtual objects, which are associated with one or more real objects shown in the input image, on the input image, and a selection unit which selects, after at least one real object from among the one or more real objects is designated by a user, the designated real object as an interested object across a plurality of frames. The display control unit changes displayed information, which is displayed by the virtual object associated with the interested object, according to a relative position or attitude between the interested object and the image pickup apparatus.