The invention discloses a personalized event recommendation method and
system fusing theme matching and bidirectional preferences. The method comprises the following steps: firstly, extracting theme information of an event and historical events in which a user participates by utilizing a document theme generation model LDA, and calculating a theme matching degree between the user and the event; secondly, for event-based
social network recommendation, considering from the two-way perspective of users and events, constructing preference models of the users and the events, respectively obtaininguser preference scores and event preference scores, and more completely mining preference relationships from the two perspectives of the users and the events; and finally, fusing the user-
event pair matching degree with the user-event bidirectional preference linear weighting combination to obtain a final user-
event pair comprehensive
score, and taking the sorted TOP-K user-event pairs as recommendation results. According to the scheme, the performance of the recommendation
algorithm is superior to that of a traditional recommendation scheme, the personalized preference of the user can be wellpredicted, and therefore the purpose of personalized recommendation is achieved.