The invention discloses an accurate information push method and system based on a vehicle wifi wireless network. The system comprises a user terminal, a vehicle wifi wireless network server with a main module built in, a wifi module, a GPS positioning module, a web service module, a video storage module, a video service module, an information module, an E-commerce platform module and a leisure entertainment module; the user terminal is connected with the main module; and the main module is connected with the GPS positioning module, the web service module, the video storage module, the video service module, the information module, the E-commerce platform and the leisure entertainment module. The accurate information push method of the system comprises the following steps: step S1, opening the vehicle wifi wireless network; step S2, registering user information, and logining connection; step S3, downloading and installing APP software by an intelligent terminal, logining to an interactive system, and browsing video, entertainment, information, or graphic information; and step S4, acquiring personal location information and daily life information of a user, and transmitting prompt information and advertising information to the user.