The invention provides an air conditioning interactive terminal, a controller of an air conditioning system, the air conditioning system and an air conditioning interactive system. The air conditioning interactive terminal is configured with a social communication media module, wherein, a user registers in the social communication media module to be a first registered user; and the air conditioning interactive terminal is configured to be in the mode that the user realizes interactive communication between the first registered user and a second registered user corresponding to one or more airconditioners based on the social communication media module, wherein the second registered user is correspondingly registered in the social communication media module by the air conditioner. The air conditioning interactive terminal provided by the embodiment can be realized on the basis of an instant online chatting tool applied on a large scale, so that the work of specially developing a corresponding APP or software is omitted, the development cost is low, and the user can more easily receive the air conditioning interactive communication mode; and moreover, the air conditioning interactivecommunication process is very convenient, simple, effective, convenient and fast, and can be achieved remotely, so that the user experience is greatly improved.