The invention relates to a rare-earth element-containing up-conversion luminescent temperature sensitive material as well as a preparation method and application thereof. The luminescent material has a general chemical formula of (A0.5Re0.5)TiO3, wherein A is selected from one or more of Rb, K, Na, Li and Ag, and Re is selected from one or more of Er, Yb, Pr, Eu, Ho, Tm, Tb and Dy. The sensitive material can be used for preparing the material provided by the invention, and the luminescent material prepared by the method provided by the invention has excellent up-conversion luminescent performance and temperature sensitivity, high luminescent intensity, good temperature sensitivity, a wide application temperature range, stable chemical performance and a controllable physical size, is easy to prepare, is relatively low in cost, and has a wide application prospect in the fields of fluorescent temperature sensors, short-wave emission solid lasers, biological molecular fluorescence labeling, infrared detection and anti-counterfeiting, three-dimensional display, photoelectric integrated devices, solar batteries and the like.