Head-up display (10) for displaying
graphics on a
windshield (12) of a vehicle (14), the head-up display (10) comprising: a
graphics projection module (22) for generating one or more graphic images (42) on the
windshield (12) of the vehicle (14); a forward-facing camera (24) that collects image data representative of a view of the vehicle's (14's) surroundings (34) visible through the
windshield (12); an ambient light sensor (28) that detects a degree of ambient light in the area (34) surrounding the vehicle (14);and one or more controllers (20) in
electronic communication with the graphic projection module (22), with the forward-facing camera (24) and with the ambient light sensor (28), wherein the one or more controllers (20) are configured to execute instructions to: monitor the image data from the forward-facing camera (24) until determining, based on the image data, that an object (40) of interest is visible through the windshield (12); in response to determining that the object (40) of interest is visible through the windshield (12), determine one or more graphic images (42) to be displayed on the windshield (12) to draw a user's attention to the object (40) of interest; determine the degree of ambient light in the vicinity (34) of the vehicle (14) based on an ambient
light signal received from the ambient light sensor (28);and to adjust the
saturation level of one or more colors of the one or more graphic images (42) generated by the graphic projection module (22) on the basis of the ambient light present in the environment (34); wherein adjusting the
saturation level of the one or more colors of the one or more graphic images (42) includes increasing the
saturation level when the level of ambient light decreases and decreasing the saturation level when the level of ambient light increases.