A system and method for administering, designing and distributing content to a device having systems for transferring content from a content owner to a storage system; for interacting with a user; for selecting a type of device; for selecting desired content for the device; for editing the desired content; for requesting the desired content; for processing the request; for creating the desired content in a format that is accessible to the user's device; for notifying the user that the created, desired content is ready for use; and for tracking sales of the content. The system and method may have a Mobile Gateway Server, IPX and a user interface. The content may be a ringtone, video tone, bespoke application, off-the-shelf application, game, screensaver or wallpaper. The device may be a mobile telephone, cellular telephone, media storage device, website or electronic card.