The utility model relates to the technical field of flat steel rolling, in particular to a clamping and conveying mechanism suitable for flat steel rolling. According to the technical scheme, the clamping device comprises a base, mounting pieces, a driving motor, a mounting base and a clamping mechanism, the mounting pieces are fixedly connected to the two sides of the base, sliding rails are symmetrically arranged on the base, the mounting base is fixedly connected to the upper middle portion of the base, the mounting pieces are movably connected with a two-way lead screw on the mounting base, and the mounting piece on one side is fixedly connected with the driving motor; the output end of the driving motor is fixedly connected with a bidirectional lead screw, sliding seats are symmetrically and slidably connected to the sliding rail, and clamping mechanisms are arranged on the sliding seats. According to the device, the driving motor drives the bidirectional lead screw to rotate, so that the sliding seats on the sliding rails move relatively, the clamping mechanisms are driven to get close to or get away from each other, the top plate slides on the guide rails, the clamping plates are driven to rotate through the rotating frame to clamp and loosen flat steel, the reset springs provide reverse elastic force for loosening operation, and the limiting plate ensures that the flat steel is accurately positioned.