A display device (30), particularly for use as a menu board in a restaurant or the like. The device (30) has at least two rotatable roller members (31 or 32) located in substantially parallel spaced apart relationship. Carrier means (38) is provided, tightly supported by and rotatable about the rollers (31 and 32) and adapted to receive at least one display means (36) thereon. Each of the carrier means (38) and said display means (36) are constructed at least partially of substantially flexible and translucent material. Illumination means (37) are provided behind at least a portion of said carrier means (38), to illuminate a viewing portion of said carrier means (38) and said display means (36) thereon. Preferably, each display means each display means (36) is sized and shaped to fit between a pair of adjacent rollers such that one or more discrete rest position(s) is/are automatically identified after said display device (30) is rotated, whereby, in said rest position(s), one of said display means (36) is centrally positioned between a respective pair of rollers (31 or 32). Alternatively, but also preferably, the carrier may be designed to be of different thicknesses, such as by providing a cutout. Alternatively still, alignment tabs may be provided. A tensioning device is also preferably provided to ensure that optimum tension is provided to the carrier during use. This is configured in such a manner that assembly/disassembly of the device is readily facilitated.