The invention discloses a media distribution system and method for an intelligent terminal, and relates to the field of media distribution. The system comprises the intelligent terminal, a management server and a content server, wherein the intelligent terminal comprises a platform interaction module, a download management module and a media play module; the management server comprises an authentication distribution module, a user database, a media configuration database and a log database; each message sent to the management server by the intelligent terminal at least carries a hardware unique identifier corresponding to an intelligent terminal device, a user name or a password; and the content server stores to-be-downloaded resources. According to the media distribution system and method, the manpower cost of maintenance can be reduced, the demand on the network bandwidth and the requirement on the server performance can be lowered, the bandwidth bottleneck caused by concurrent access can be avoided, the media content can be obtained in time, and the playing quality is relatively high; and the advertisement deployment cost can be reduced, so that the media distribution system and method can be widely applied to places such as shopping malls, cinemas, guesthouses, hotels, office buildings and the like.