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10results about "Transmitter side switching" patented technology

Scientific system and method for optimizing television advertising

A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI’) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent advertisement-selection engine that takes the highest performing advertising on the social media platforms and directs or imports them for connected television or over-the-top advertising. The system includes a performance engine that optimizes performance of the connected television and over-the-top advertising and then moves the winning combination of a creative or outcome resulting from the application inventory, the audience segment, the part of day, the frequency or the like to linear television purchase actions.
Owner:TVSCIENTIFIC INC

Audio splicing concept

Audio splicing is rendered more effective by the use of one or more truncation unit packets inserted into the audio data stream so as to indicate to an audio decoder, for a predetermined access unit, an end portion of an audio frame with which the predetermined access unit is associated, as to be discarded in playout.
Owner:FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV

Audio splicing concept

Audio splicing is rendered more effective by the use of one or more truncation unit packets inserted into the audio data stream so as to indicate to an audio decoder, for a predetermined access unit, an end portion of an audio frame with which the predetermined access unit is associated, as to be discarded in playout.
Owner:FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV

Audio splicing concept

Audio splicing is rendered more effective by the use of one or more truncation unit packets inserted into the audio data stream so as to indicate to an audio decoder, for a predetermined access unit, an end portion of an audio frame with which the predetermined access unit is associated, as to be discarded in playout.
Owner:FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV

Audio splicing concept

Audio splicing is rendered more effective by the use of one or more truncation unit packets inserted into the audio data stream so as to indicate to an audio decoder, for a predetermined access unit, an end portion of an audio frame with which the predetermined access unit is associated, as to be discarded in playout.
Owner:FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV

Systems and / or methods for distributing advertisements from a central advertisement network to a peripheral device via a local advertisement server

Certain exemplary embodiments disclosed herein relate to systems and / or methods for distributing advertisements from a central advertisement network to one or more peripheral devices at a location via a local advertisement server. In certain exemplary embodiments, the local advertisement server within a location receives advertisements from the central advertisement network and rebroadcasts them to peripheral devices within that location. Advertising information may be tracked and reported, e.g., for accounting, revenue-sharing, and / or other purposes in certain exemplary embodiments. Thus, in certain exemplary embodiments, the distribution of advertisements is provided to peripherals via a non-web- and non-PC-dependent network. Moreover, in certain exemplary embodiments, reporting and advertising related communications are substantially bi-directional regardless of device type. Certain exemplary embodiments provide revenue sharing among some or all of the central advertising network provider, the proprietors of locations, operators tasked with maintaining the local ad server and / or the peripheral devices, etc.
Owner:TOUCHTUNES MUSIC CORP

System for data regionalization and retransmission based on broadcast reception conditions and user preferences

ActiveUS12388546B2Lower station broadcast interaction arrangementBroadcast information relayingComputer networkSocial media
A system ensures reception in low reception or no reception areas and adds regionalized experiences in digital broadcasting. The system includes main transmitter stations and many local or regional transceiver stations. Feedback exists between the local and main transmitter stations to fine tune the transmitted signals based on reception quality, location and the like. The addition of localized or regional content is based on parameters such as user preferences and local data. The regionalized content may vary from local news, local advertisements, customized advertisements, advertisement placement based on social media services data, local emergency warnings, and other parameters. The system addresses both reception issues as well as content regionalization blended with original channel information that are of interest to users of a specific region.
Owner:INNTOT TECH PTE LTD

Scientific System and Method for Optimizing Television Advertising

A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI′) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent advertisement-selection engine that takes the highest performing advertising on the social media platforms and directs or imports them for connected television or over-the-top advertising. The system includes a performance engine that optimizes performance of the connected television and over-the-top advertising and then moves the winning combination of a creative or outcome resulting from the application inventory, the audience segment, the part of day, the frequency or the like to linear television purchase actions.
Owner:TVSCIENTIFIC INC

Audio splicing concept

Audio splicing is rendered more effective by the use of one or more truncation unit packets inserted into the audio data stream so as to indicate to an audio decoder, for a predetermined access unit, an end portion of an audio frame with which the predetermined access unit is associated, as to be discarded in playout.
Owner:FRAUNHOFER GESELLSCHAFT ZUR FORDERUNG DER ANGEWANDTEN FORSCHUNG EV