The invention discloses a semi-reflective semi-permeable liquid crystal display which comprises a first base plate, a second base plate, a liquid crystal layer, a filter layer, a pixel area, a reflection area and a transmission area, wherein the pixel area is formed by crossing and separating a strobe line and a data line which are positioned on the second base plate, the pixel area is provided with a plurality of sub pixel areas, and sub pixel electrodes are arranged in the sub pixel areas; the reflection area comprises all white sub pixel areas and respective partial areas of a red sub pixel area, a green sub pixel area, a blue sub pixel area, and the reflection area covers a reflection metal layer; and the transmission area comprises the respective partial areas of the red sub pixel area, the green sub pixel area and the blue sub pixel area. The invention further discloses an image display method which comprises two different voltage data processing methods. Through the structure design, the display brightness can be increased, the pixel resolution can be increased, and a user can have a better visual experience in different environmental conditions.