Disclosed is a method for acquiring a preferred memory color of an object and a standard
color chart of the preferred memory color. The method comprises the following steps: collecting an original image of a target object with a representative memory color and a spectral reflectance distribution curve of a measured surface color of the target object; rendering the original image to acquire a group of experimental images; acquiring
evaluation data of memory color preference of a subject based on the experimental images; obtaining a coordinate value of the preferred memory color; further, selecting a
pigment combination of color patches according to the measured spectral reflectance distribution curve of a
memory object, and acquiring a color formula of the color patches of the preferred memory color in an experiment from the combination, so as to realize the acquisition of a memory
color chart.