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Method and equipment for supplying presenting information to user

The invention aims to provide a method and equipment for supplying presenting information to a user. The method comprises the steps of acquiring to-be-presented information to be provided by presenting equipment; determining presenting requirement information related to the to-be-presented information; determining information presenting configuration corresponding to the to-be-presented information according to the presenting requirement information, providing presenting information corresponding to the presenting requirement information for the corresponding user according to the information presenting configuration. Compared with the prior art, the presenting requirement information is determined according to the to-be-presented information, the information presenting configuration corresponding to the to-be-presented information is further determined, and the presenting information corresponding to the presenting requirement information is provided for the corresponding user, so that the utilization rate of available information resources and / or available processing resources is improved, the information presenting efficiency and the information acquiring efficiency are further improved, an optimum presenting effect is achieved, processing resource utilization rate of the presenting equipment and screen resource utilization rate of user equipment are correspondingly improved, effective information presentation is realized, and the use experience of the user is improved.
Owner:BEIJING BAIDU NETCOM SCI & TECH CO LTD
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