The utility model provides a vehicle body stand column reinforcing structure and a vehicle, the vehicle body stand column reinforcing structure is used for being installed in a vehicle body stand column and comprises a plurality of reinforcing plates and connecting beams, the reinforcing plates are arranged at intervals in the height direction of the vehicle, and the connecting beams are connected between any adjacent reinforcing plates. According to the vehicle body stand column reinforcing structure, different portions with different heights and strength requirements can be reinforced according to needs, the effect of reinforcing the structural strength of the vehicle body stand column is good, and meanwhile the requirements for reducing weight and reducing cost can be met; compared with an existing reinforcing plate structure with a large area, the vehicle body stand column reinforcing structure is convenient to assemble in the vehicle body stand column, the problem that a large plate-shaped structure cannot be welded does not need to be worried about, the structural strength of the vehicle body stand column can be well enhanced, the rigidity and the modality of the vehicle body stand column can be improved, and therefore when the vehicle body stand column reinforcing structure is applied to a vehicle, the vehicle body stand column is not damaged. And the life safety of passengers in the vehicle is effectively ensured.