The invention belongs to the technical field of supporting frames, and particularly relates to an anti-falling supporting frame for a billboard. A billboard, a billboard fixing plate, an executing mechanism, a U-shaped supporting plate and a base are included, wherein when the position of a rotary rod is limited and the billboard is intermittently blown by wind, the base is no longer parallel to the upper plate surface of the U-shaped supporting plate to generate an included angle to allow a one-way transmission mechanism to generate output in a single direction intermittently, a limiting strip is driven to move downwards by an output gear through a first rack and a connecting strip to be released from a limiting groove formed in the rotary rod, after the position of the rotary rod is notlimited, when the billboard is blown by wind, a certain inclination angle is generated by a billboard in an upright state, a small part of the billboard is subjected to the blowing force of wind to reduce the possibility of being blown down of the billboard by wind, in addition, when a limiting sliding rod is not limited by a fourth guiding block, the barycenter of the billboard moves downwards, the stability of the whole anti-falling supporting frame is higher, and wind resistance of the anti-falling supporting frame is greatly improved.