The invention discloses a catering member intelligent marketing method and
system based on a
large model, and relates to the technical field of
large model and
business data cross analysis, and the method comprises the steps: firstly interpreting a commercial tenant demand, if the commercial tenant demand is a query demand, recognizing the query demand through the
large model, organizing a language, and returning a query result; if yes, whether the commercial tenants need to be grouped and selected is determined, and if yes, designated grouping information is read, and then designated
group selection operation is performed through interaction with the commercial tenants; if not, all information of a default grouping method is read for intelligent
group selection; and marketing suggestions are returned according to the merchant marketing demands and the user grouping and selecting information. According to the method, multi-
source data are integrated, semantic understanding, behavior prediction and dynamic optimization capabilities of a large model are utilized, and after marketing activity feasibility auditing and improvement are performed in combination with manual work, a
system guides a merchant to execute a corresponding marketing activity, so that a more personalized and accurate marketing strategy can be realized, and the user experience and the merchant operation efficiency are improved.