The embodiment of the invention discloses a method for bonding on-line information and off-line information of merchants. According to the method, merchandise categories or service categories are preset as access paths distinguished through navigation categories, path bonding is carried out on each access path and a Chinese
domain name containing the meaning of the corresponding navigation category, the Chinese domain names are used as access paths to the on-line information and the off-line information of the merchants, and
data association is conducted on the merchant information and the corresponding navigation categories; an access request of an accessor for passing the Chinese domain names is accessed, the merchant information in
data association with the navigation categories is read according to the navigation categories bonded in advance, and a merchant information
list navigation page is generated and presented on the
client side; an access path of a single merchant is set, a two-dimension code is generated for each merchant, each two-dimension code is accessed to access and link a
database to read the corresponding merchant information, and a merchant information navigation page is generated and presented on the
client side. By the adoption of the method for bonding the on-line information and the off-line information of the merchants, the on-line information and the off-line information of the merchants are bonded through the method of accessing the Chinese domain names or converting the two-dimension codes to present merchant navigation information.