The invention relates to the technical field of electronic products, and discloses a startup and shutdown system. The startup and shutdown system comprises a startup and shutdown module, a startup and shutdown key and an MCU intelligent control module, wherein the startup and shutdown module comprises a startup trigger circuit, a trigger time-delay circuit, a startup and shutdown enable circuit and an MOS switch; when the system is started up, the startup and shutdown key is triggered, a startup trigger circuit is enabled to be conducted through the trigger time-delay circuit and input of a power supply, the startup trigger circuit drives the startup and shutdown enable circuit so as to turn on the MOS switch, the power supply is inputted into the MCU intelligent control module, the MCU intelligent control module operates and locks the startup and shutdown enable circuit so as to main conduction of the MOS switch; and when the system is shut down, the startup and shutdown key is triggered again, the MCU intelligent control module detects the startup and shutdown key, data is stored, the process is terminated, and the startup and shutdown enable circuit is released so as to enable the MOS switch to be turned off. According to the invention, reuse of one key can be met, and startup and shutdown of the system can be completed intelligently with zero standby power consumption.