The embodiment of the invention provides a buccal product, the buccal product provided by the embodiment of the invention comprises an active substance, a TRPM5
channel blocker, a first bitterness inhibitor and a second bitterness inhibitor, the first bitterness inhibitor is used for embedding the active substance, and the second bitterness inhibitor is used for enhancing
sweetness and / or covering bitterness. The active substance is embedded in the first bitter inhibitor, so that the release rate of the active substance can be controlled through the first bitter inhibitor; the TRPM5 channel blocking agent can block a bitter
receptor TRPM5 channel and weaken the bitter
perception capability, and then the second bitter inhibitor is combined to enhance the
sweet taste and / or cover the
bitter taste, so that a triple bitter inhibition mechanism is realized, a bitter
perception path is blocked, and the use comfort and
market acceptance of the buccal product are improved; therefore, the buccal product provided by the embodiment of the invention can effectively improve the problem of poor user experience caused by too strong natural
bitter taste of the existing buccal product.