An Internet-based
consumer product marketing, merchandising and education /
information system which enables manufacturers, their agents, retailers and their agents, and consumers to carryout product-related functions along the
demand side of the retail chain. A central UPN / TM / PD / URL RDBMS stores a
central database of UPN / TM / PD / URL links. A first subsystem enables a manufacturer's marketing, brand and / or product managers to create and manage a local
database of UPN / TM / PD / URL links related to the
consumer products of the manufacturer being offered for sale in both physical and / or electronic marketplaces, and periodically transport local
database of UPN / TM / PD / URL links to central UPN / TM / PD / URL RDBMS by
electronic data interchange techniques. The local
database of UPN / TM / PD / URL links is managed within a local UPN / TM / PD / URL RDBMS, and selected by the manufacturer's marketing, brand and / or product managers so as to create a desired brand image for each
consumer product of the manufacturer. A second subsystem enables consumers to access one or more UPN / TM / PD / URL links in central UPN / TM / PD / URL RDBMS, to request and obtain information about a manufacturer's consumer product so as to make informed / educated purchases along the
demand side of the retail chain. A third subsystem enables manufacturers and their advertising and marketing agents to access one or more UPN / TM / PD / URL links in central UPN / TM / PD / URL RDBMS, to display consumer product advertisements to consumers, at or near the point of purchase or sale within both physical and / or electronic retail shopping environments so as to project the desired brand image to consumers. A fourth subsystem enables retailers and their marketing and promotional agents to access one or more UPN / TM / PD / URL links in central UPN / TM / PD / URL RDBMS, to promote consumer products to consumers, at or near the point of purchase or sale within both physical and / or electronic retail shopping environments so as to promote the sale of such products in inventory.